AAF's Strong Product Portfolio Facilitates in Scaling New Horizons

Indoor air quality (IAQ) has become progressively more important in the last two years, and it is a substantial element in enclosed or any conditioned space. Indoor air quality has always been a key factor in indoor environments, and it is imperative for health. Without indoor air quality, we run the risk of being exposed to potential contaminants, both natural and manmade.

Despite the efforts involved in building up an indoor environment that is free from particle pollution, this aspect is not enough to take care of indoor air quality without a proper ventilation system that can circulate fresh air around the space and keep the temperature within acceptable limits at all times. Thus, maintaining good IAQ is a vital role for a building owner or facility manager.

It is possible to improve indoor air quality and reduce your risk of developing some type of respiratory illness or chronic lung disease caused by poor indoor air quality by using the right air filtration solutions (air filters). ISO 16890 standards establish an efficiency classification system of air filters for general ventilation based upon particulate matter (PM) [Ex. PM1, PM2.5, PM10]. It also provides an overview of the test procedures and specifies general requirements for assessing and marking the filters.

The World Health Organization (WHO) further states that indoor air and air filtration systems need special attention during the situations like a pandemic to reduce transmission risk.

COVID-19 pandemic has not only been a health and socio-economic crisis but also an environmental one. This pandemic shook all industrial and economic sectors, as well as ordinary people lives.

However, the prolonged existence of COVID-19 led to the adoption of air filtration equipment in creating a safe and clean environment. Air filtration is also used to enhance the air quality in end-use industries. Hence the demand for industrial air filtration is closely tied to the functioning of production facilities.

Air filtering systems in industrial environments are crucial for a variety of reasons, including improving the health and safety of plant workers and ensuring the effective operation of equipment and machinery. Air filters are increasingly being used in a variety of industries to help minimize pollution in industrial environments.

The air filtration equipment market has been inundated with companies that are battling air pollution and have the opportunity to produce sustainable products and clean-air solutions to benefit the environment.

The air filtration market in India and other EEMEA, CIS, and SAARC regions is growing, and air filtration equipment norms and standards continue to stick to standards by US- ASHRAE; Europe – EN. In these conditions, the air filtration industry is flooded with a plethora of product options claiming to improve Indoor Air Quality. However, the effectiveness of these companies’ products is yet to be standardized based on the local indoor environment.

Concurrent to this situation, the coronavirus pandemic has impacted various end-use sectors by disrupting the raw material supply chain and imposing the temporary shutdown of industrial facilities around the world. The high capital and operational costs associated with these systems further limited sales of industrial air filtering.

Regardless of all the unforeseen pandemic situations, American Air Filter (AAF) had continued its services to humankind in the form of high quality air filtration solutions [both particulate and gas‐phase filtration solutions].

AAF is a renowned air filter manufacturer in India, celebrated its 100th anniversary in FY 21. Our manufacturing units are ISO 9001 certified operations that produce high-quality air filtration products for end users. Additionally, AAF manufacturing units are 14001 & 45001 [We have achieved these certifications that produce high-quality air filtration products for end users]. The EN 1822 standard auto scan machine [HEPA/ ULPA filter testing machine] is our robust asset and keeps us in a predominant position in the market.

In order to overcome obstacles that were faced in our top line and bottom business lines, we had decided to go along “The moment is not to be lost” – strategy. Even we are planning to enter into new untapped end user industries, where IAQ plays an important role.

With this strategy, we are hoping to grow four times the existing value in the EEMEA, SAARC & CIS regions in the next four years.

Furthermore, we anticipate significant business growth through inorganic growth, with the synchronized expansion of manufacturing facilities, sales networks, and channel networks. We are confident that we can comply with the unforeseen client expectations with these strategic techniques.

AAF is a Daikin group company that is a diversified air conditioning product manufacturer. With the backing of this division, AAF is planning to strengthen its business in the EEMEA, SAARC & CIS regions.

It is of utmost importance for any business that we develop the foresight to take strategic decisions and move ahead with clarity & confidence. Another important point is that ‘what brought us here may not take us further. Hence, we must change the way we look at our business prospects and extend our thinking to new segments and unexplored geographies, and new ways of doing business